Bridging Lahore's craft with London's wardrobes.
Founded by a mother-daughter duo from Lahore who moved to the UK, Noor & Co. exists to make authentic Pakistani garments accessible to British-Asian women — without the wait, the customs forms, or the guesswork on sizing. We curate from Pakistan's leading designers and small-batch artisan workshops, then quality-check every …
Pakistani fashion. Curated for the UK.
Every piece we sell is hand-picked from Pakistan's leading designers and small-batch artisan workshops — then quality-checked in our Birmingham studio before reaching you.
We carry pieces you'd otherwise wait 3-4 weeks for, with UK sizing, UK customer service, and no surprise import duties at the door.
Hand-finished. Heart-made.
Embroidery is sewn by hand. Lawn is block-printed. Dupattas are finished with thread tassels that take days, not minutes.
We partner with women-led ateliers in Lahore, Karachi and Multan who pay fair wages and preserve craftsmanship that's been passed down through generations.
That's why no two pieces look exactly the same — and that's the point.
Our Promise to You
Authentic Designs
Sourced directly from Pakistani designers — never copied, never reproduced.
UK Fulfilment
Shipped from our Birmingham warehouse — no customs, no waiting weeks.
Fair Pay
We work with women-led workshops who pay fair wages for fair work.
Small Batch
Limited runs — never mass production. When it's gone, it's gone.
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