Last updated: May 2026 · Noor & Co. Couture Limited
This Privacy Policy explains how Noor & Co. Couture Limited ("we", "our", "us") collects, uses, and protects your personal information when you use Noor & Co.. We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who We Are (Data Controller)
The data controller responsible for your personal information is Noor & Co. Couture Limited, registered in England & Wales, at Birmingham, United Kingdom. You can contact our Data Protection lead at hello@noor.co.uk.
2. Information We Collect
We collect the following categories of personal data:
- Identity Data: first name, last name, title.
- Contact Data: billing & delivery address, email address, telephone number.
- Transaction Data: details about orders you have placed, payments received (we do not store full card details — these are tokenised by our PCI-compliant payment processors).
- Technical Data: IP address, browser type and version, time-zone setting, browser plug-in types and versions, operating system and platform.
- Marketing Data: your preferences in receiving marketing from us and your communication preferences.
3. How We Use Your Information (Lawful Basis)
We process your personal data only where we have a lawful basis to do so:
- Performance of contract: to process and deliver your order, manage payments, and provide customer service.
- Legitimate interests: to improve our website, products, and customer experience, and to prevent fraud.
- Legal obligation: to comply with HMRC tax-record-keeping requirements (orders are retained for 7 years).
- Consent: for marketing emails and non-essential cookies — you may withdraw consent at any time.
4. Marketing Communications
We will only send you marketing emails if you have opted in. You can unsubscribe at any time by clicking the link in any marketing email or emailing us at hello@noor.co.uk.
5. Cookies
We use essential cookies to keep you signed in and remember your shopping bag. We also use analytics cookies (with your consent) to understand how visitors use our site. See our Cookie Policy for full details.
6. Sharing Your Data
We share your data only with:
- Royal Mail and DPD for shipping your order.
- Stripe, PayPal, Klarna for processing payments.
- HMRC where legally required for tax reporting.
- Our IT and email providers (Google Workspace, AWS — all UK/EU based).
We do not sell or rent your personal information to third parties.
7. International Transfers
Where any of our service providers are based outside the UK, we ensure transfers are protected by an adequacy decision, Standard Contractual Clauses, or equivalent UK GDPR-approved safeguards.
8. Data Retention
- Order & tax records: 7 years (HMRC requirement).
- Marketing data: until you unsubscribe, plus 3 years.
- Browsing analytics: 26 months (anonymised).
9. Your Rights Under UK GDPR
You have the right to:
- Request access to your personal data ("Subject Access Request").
- Request correction of inaccurate data.
- Request erasure ("right to be forgotten") where there is no overriding legal obligation.
- Object to processing or request restriction.
- Request data portability.
- Withdraw consent at any time.
To exercise any of these rights, please email hello@noor.co.uk. We will respond within 30 days. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.
10. Data Security
We use industry-standard SSL/TLS encryption for data in transit, secure UK/EU-based servers, and access controls. However, no system is 100% secure — we will notify you and the ICO within 72 hours if a personal data breach occurs that is likely to result in a risk to your rights and freedoms.
11. Children
Our service is not intended for individuals under 18. We do not knowingly collect personal information from children.
12. Changes to This Policy
We may update this Privacy Policy from time to time. Material changes will be communicated by email if you have an account with us, or by a prominent notice on the website.
13. Contact Us
Data Protection Lead
Noor & Co. Couture Limited
Birmingham, United Kingdom
Email: hello@noor.co.uk